What is Inbound Marketing
What is Inbound Marketing Inbound Marketing plays an indispensable role for the success of companies, whether they are multinational corporations or SMEs. Higher revenues, higher profit margins, and growth in general, simply cannot be generated without Inbound Marketing. What is Inbound Marketing? It is the process of building relationships with prospects and customers. Marketing is a medium by which businesses create customer interest in their products or services. It is an umbrella term that covers branding, PR, advertising, direct response, promotions through multiple channels, customer loyalty etc.